Izzat Rustom
Founder & CEO · Pioneer in Luxury Tourism
Turning travel dreams into unforgettable memories since 1993.
33 years across three continents. Five companies built. A career devoted to the craft of escorted travel and the relationships that make it work.
A career built on relationships and detail.
With over 33 years of experience in travel and tourism, Izzat has built a distinguished career across the Middle East, the United States, and the UAE.
A visionary leader and entrepreneur, he has dedicated his life to creating exceptional travel experiences, building strong relationships, and connecting people and cultures through the power of tourism. Today, his work touches three continents through Baron Holidays in Dubai, BH Tours USA in Beverly Hills, and Dubai Exotic Limo.
From Aleppo to Dubai
Five chapters across three continents — every one of them shaping how Baron Holidays runs a tour today.
- 🇸🇾Aleppo, Syria
Where it began
Started his career in tourism with Middle East Travel in Aleppo, nurtured by a passion for travel and hospitality.
- 🇺🇸Garden Grove, California — USA
Mideast Travel Expert
Founded Mideast Travel Expert, specializing in travel services between North America, the Middle East, and the world.
- 🇺🇸Beverly Hills, California — USA
BH Tours USA
Established BH Tours USA as incoming tour operator offering escorted tours from New York to Hawaii.
- 🇸🇾Aleppo, Syria — Est. 1993
Baron Luxury Tours
Established Baron Luxury Tours with a vision to offer unique escorted holiday packages with comfort, quality, and unforgettable experiences.
- 🇦🇪Dubai, United Arab Emirates
Dubai Exotic Limo
Established Dubai Exotic Limo, offering luxury stretch entertainment limos for residents and visitors.
Three decades. Ten specialties.
The beginning of the journey
Growth, learning & expansion
Innovation & new horizons
Three brands. One operator.
When you book with Baron Holidays you tap into a group with offices and partners on three continents.
Baron Holidays
Luxury escorted holiday packages with carefully selected 4-star hotels, expertly guided tours, daily tours and unforgettable memories.
BH Tours USA
Incoming tour operator offering escorted tours from New York to Hawaii for international travelers.
Dubai Exotic Limo
Premium luxury transportation services in Dubai, offering stretch entertainment limos for residents and visitors.
Let's plan something you'll remember.
Three decades of running these trips means there's almost nothing we haven't handled before. Tell us where you want to go.
Dubai · United Arab Emirates · Serving the world